Swiggy announced an addition to its senior leadership team with the appointment of Ashwath Swaminathan as chief growth and marketing officer. Ashwath will be responsible for building and executing Swiggy’s growth and marketing strategy designed to engage new and returning customers, drive innovation, and explore strategic collaborations to strengthen its market position.
“Ashwath brings with him the right experience and a strong track record of strengthening consumer brands and growth marketing through data-driven insights and strategic collaborations. He joins Swiggy at a time of unprecedented opportunity, and we’re excited by the critical role he will play in bringing our mission of unparalleled convenience to life,” Sriharsha Majety, group CEO, Swiggy, said.
Before joining Swiggy, Ashwath served as the vice president of the oral care and deodorants business at Hindustan Unilever Limited (HUL). With over two decades of experience, he brings knowledge in consumer insights, marketing, and business innovation across categories such as tea, coffee, makeup, skincare, oral care and deodorants.
“Swiggy is a well-loved and fast-growing brand. I look forward to helping elevate the Swiggy brand for the next chapter of innovation and growth and make it an iconic brand by offering convenience to urban Indians,” Ashwath Swaminathan, chief growth and marketing officer, Swiggy, said.
Swiggy has further fortified its leadership team with appointments, welcoming industry experts to pivotal roles. The recent additions include Anirban Roy – VP – growth, revenue and category, Swiggy instamart and Dipak Krishnamani, VP, Swiggy Mall.