Suditi Industries has announced the acquisition of Gini & Jony, a children’s wear brand with a 44-year history in India. The acquisition is part of Suditi’s strategy to grow its presence in the kidswear segment, leveraging its manufacturing capabilities and supply chain network.
Suditi plans to expand Gini & Jony’s market reach through an omni-channel approach, including the launch of Exclusive Brand Outlets (EBOs), partnerships with Large Format Stores (LFS), and increased availability on e-commerce platforms.
The company intends to integrate Gini & Jony’s established brand identity with its operational expertise to cater to the evolving needs of the kidswear market in India. Suditi views the acquisition as a step toward strengthening its position in the segment while pursuing long-term growth opportunities.
“We are excited to welcome Gini & Jony to the Suditi Industries family. The brand has a remarkable legacy that resonates with generations of Indian families, and this acquisition underscores our hunger to truly own the kidswear category, especially after the market’s post-Covid correction. By combining Gini & Jony’s heritage with Suditi’s operational strengths, we aim to bring fresh energy and scale to this beloved name. This partnership is not just about business; it is about creating value for our shareholders while delivering unparalleled quality to the Indian market,” Pawan Agarwal, managing director, Suditi Industries, said.
On further discussing the impact Suditi can have by leveraging its vertical setup, Agarwal elaborated, “Suditi’s internal capacity to produce fabrics for over 100,000 garments per day positions us uniquely to scale Gini & Jony. This translates to roughly Rs 6 crores of sales per day for the brand, highlighting the immense potential of what we can achieve by focusing our expertise and resources.”
“This partnership brings together the strengths of two highly complementary entities—Gini & Jony’s legacy as a trusted name in kidswear and Suditi’s advanced manufacturing capabilities. What makes this journey even more special is the involvement of the next generation—Pawanji’s son Harsh and my daughter Roshni—who bring fresh perspectives as young parents themselves. Their vision and understanding of the modern consumer make me confident that Gini & Jony will continue to lead the kidswear space in India.” Prakash Lakhani, Founder, Gini & Jony, said.