Qoruz, a platform that specialises in influencer marketing and analytics has launched the Creators Authority Score, a new metric designed to improve how brands and agencies evaluate influencers for marketing campaigns. This score aims to offer a measure of an influencer’s effectiveness by considering various factors, including the quality of their audience, the relevance of their content, and their performance consistency across different platforms. The goal is to provide a clearer understanding of an influencer’s potential impact, helping marketers make more informed decisions when selecting creators for their campaigns.
“With the Creators Authority Score, we are introducing a benchmark that brings more clarity and precision to influencer marketing. This score is designed to help marketers identify the right influencers based on data that truly matters, ensuring that their campaigns are more effective,” Praanesh Bhuvaneswar, co-founder and CEO, Qoruz, said.
“We’ve designed it to evaluate influencers by looking at multiple factors such as engagement rates, audience quality, content relevance, and consistency. This gives marketers a reliable, data-driven benchmark. By analysing vast amounts of social media data, we ensure that the score reflects the true influence and effectiveness of a creator, beyond just follower counts or likes,” Prabakaran B, co-founder and CTO, Qoruz, said.
The Creators Authority Score claims to be built user-friendly, enabling marketers to quickly and easily compare influencers. This streamlined process is expected to support more confident decision-making, ultimately leading to stronger and more impactful campaigns. This new benchmark can be a step forward in how influencer marketing is approached, offering brands and agencies a feature that aligns with the increasing demand for data-driven decision-making in the influencer marketing space.