Publicis Play, Publicis Groupe’s dedicated gaming offering in India, has teamed up with Hero MotoCorp to introduce an on-ground gaming live stream event, featuring the recently launched Hero Xtreme 125R. As per the company, the three-hour gaming event was live-streamed from Hero’s Centre for Innovation & Technology in Jaipur, Rajasthan at the second edition of Hero World 2024.
Additionally, the partnership represents a shared vision for innovation and excellence, aimed at creating memorable experiences for consumers. The XTREME 125R captures the aspirational needs in mobility of the gen-next customers.
Talking about the initiative, Ranjivjit Singh, chief business officer, India business unit, Hero MotoCorp, said, “In India, e-sports is an emerging sub-culture with the gen-Z audience- they are not just playing games; they are crafting a new realm of competition, camaraderie, and culture through e-sports. For the launch of Hero XTREME 125R we identified gaming as a key passion point for our gen-Z audience. The synergy between “Challenge the Xtreme and Gaming” is an indisputable proposition because it will enable our customers to forge bonds, break barriers, and become a canvas for their aspirations.”
Moreover, Rooter created an Xtreme Zone to bring this experience to life, which became the epicentre of live gaming action at the Hero World 2024. From here, India’s top gaming influencers, including Mortal, GamerFleet, LolzZz, and Dobby, challenged gamers to reach 125 finishes in 125 minutes while playing BGMI (Battlegrounds Mobile India). The livestream was simulcasted across Rooter, YouTube and Glance.
“Gaming is not just a pastime; it’s a cultural phenomenon that has the power to connect people across diverse interests. We are thrilled to have partnered with Hero MotoCorp to pioneer this unique fusion of gaming and the new product launch. The success of the live stream is a testament to the potential of such innovative approaches in the marketing landscape.” Hari Krishnan, MD and head, Publicis Content, added.