Pepper Content, a content marketing platform, has won the digital mandate for French Essence, a homegrown fragrance and personal care brand.
From what it’s understood, the strategic collaboration will focus on creating content for French Essence that fosters brand love and loyalty. Reportedly, Pepper Content’s team of expert content creators will develop content tailored to audience segments and their specific stages within the marketing funnel. Seemingly, they will deploy AI to enhance and enable content transformation for French Essence.
“We’re looking forward to partnering with Pepper Content on this content transformation journey. I believe their expertise in crafting content across digital channels, social media platforms, and search engine results pages will allow us to connect with our audience and build brand love,” Nidhi Gupta, chief marketing officer, French Essence, said.