Kantar’s latest report on FMCG brands revealed Parle as the most chosen in-home FMCG brand, with brands like Brittania, Amul, Clinic Plus and TATA consumer products following the trail. Reportedly, Parle has been holding the record for 12 years now. The report has taken 445 brands into consideration from across the country.
The report also reveals that Sunfeast bagged the award for the biggest penetration gains in 2023 with a score of 6.4. Sunsilk follows closely with a score of 6.2 and Stayfree stands at 6.1. From what is understood, seven brands under the top 25 category record more than 20% penetration increase in the past decade. Britannia leads the way, followed by Surf Excel, Sunfeast, Haldiram’s, Patanjali, Brooke Bond and Vim.
“Consumer choice is a very reliable strength test for a brand across market conditions and Brand Footprint has been a widely acclaimed ranking system to measure this for over a decade now. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in-turn, their choice. This is reflected in the constant increase in CRP’s,” K. Ramakrishnan, managing director, South Asia, Worldpanel Division, Kantar, commented on the occasion.
In the out of home segment of the report, Kantar states that Britannia bags the top rank with 628 million CRPs. The winner is followed by Haldiram’s, Cadbury, Balaji. The top 5 rankings are all snacking brands and remain the same as 2023. The most chosen beverage was bagged by Thums Up with 64 million CRP with Frooti coming second with a score of 63 million CRP.