Oteria, Rivpra Formulation’s skincare brand, has entered the D2C skincare market with the launch of its new brand film, ‘Skincare Symphony with Circadian Rhythm Melody’. The film advocates for holistic skincare practices based on the human body’s Circadian Rhythm. Oteria aims to encourage customers to nourish their skin throughout the day with its product range.
“The film is set against the backdrop of a human body’s circadian rhythm and with Oteria, our goal is to heighten the awareness about skincare that suits the needs of one’s skin, 24×7. The film creatively plays to the rhythm of our day, highlighting the key products and ingredients that customers should be using to replenish their skin through the 4 essential zones of the day – such as the All Rounder Skin Cream and White Tea Face Wash for when you RISE, Radiant Kiwi Mist to revitalise your noon SHINE, Plumpy Skin Serum to unwind and CHILL and lastly Time Travel Under Eye Serum that helps to restore right before you YAWN,” Vibhor Rastogi, director, Rivpra Formulations and Oteria said.
The film, created by M&C Saatchi, has been released on Oteria’s digital platforms. It aligns with the concept of Circadian Rhythm, showcasing each product tailored to a specific time of the day for 24×7 skincare. Oteria’s #PlayingToSkin campaign emphasises the importance of Circadian Rhythm in skin health, influencing functions such as cell turnover, collagen creation, and UV protection. Oteria aims to simplify skincare with its product range, allowing customers to enjoy skincare without unnecessary complexity.
“As a brand, we take pride in providing gender-neutral holistic skincare solutions with a comprehensive approach to skin, hair and body care and the film is a testament to that commitment,” Aditi Jain, marketing head, Oteria, said.
“The idea behind this film is to break away from the usual clutter of overloaded information, filled with jargons and terminologies, before and after feel, et al by the skincare industry. Oteria brand film brings the best of science and nature and makes skincare easy to understand and accessible to all genders. The film’s catchy melody effortlessly takes you through a person’s whole day, by simply following the body’s natural circadian rhythm by using the 4 simple routines of Oteria at the 4 times of the day. Grooving, dancing and singing the protagonist does it all! And gets the most effective results by simply using the right product at the right time. It is only an added pro that the harmony is fun and groovy!” Gopal S Krishnan, managing director, M&C Saatchi February said.
Following its debut in the D2C Skincare space, the brand launched 19 products and plans to launch 30 more products by 2026.