London-based technology brand Nothing has appointed its Co-founder, Akis Evangelidis, as India President. In his expanded role, he will lead the company’s strategy and growth in one of its most crucial markets.
India has been a key driver of Nothing’s expansion, with the brand emerging as the country’s fastest-growing smartphone company in 2024, registering a 577% year-over-year shipment increase, according to the company and Counterpoint Q4 2024 India Smartphone Tracker. The growth was attributed to strong demand for the Phone (2a) Series and its sub-brand, CMF by Nothing.
“India is one of the most important markets for Nothing and we believe there is a tremendous opportunity to become a leading consumer tech brand in the country. I’m very excited to step into this new role and continue to bring distinctive, design-led tech innovations to Indian consumers. India will play a pivotal role in the global smartphone industry in the years to come, and we’re committed to accelerating our ‘Make in India’ initiatives and boosting domestic production. In 2025, we’re doubling down by ramping up our investments in India and expanding our offline presence to 12,000+ stores,” Akis Evangelidis, India President and co-founder, Nothing, said.
Further reinforcing its focus on India, Nothing stated that its upcoming Phone (3a) Series, launching on March 4 at 3:30 PM IST, will be manufactured in Chennai.
