Panasonic Holdings is exiting the refrigerator and washing machine segment in India as part of a strategic pivot towards more profitable and innovation-driven verticals. According to a report by The Economic Times, the Japanese electronics giant will wind down production lines at its Jhajjar, Haryana plant, which has primarily functioned as a contract manufacturing facility.
The move comes as Panasonic reassesses its position in categories where it has struggled to build market share. While the exact number of job cuts is still under review, sources say layoffs could run into high double digits. However, the company is exploring redeployment options for affected employees within its broader India operations.
Going forward, Panasonic’s consumer-facing business in India will focus on televisions and air conditioners—segments where the brand retains a solid market presence. More broadly, the company is shifting gears to align with its global vision of transitioning from traditional white goods to advanced tech-driven solutions.
“In line with our global strategy and evolving market dynamics, we are rebuilding operations in India to focus on growth areas such as home automation, heating, ventilation and cooling, B2B solutions, electricals and energy solutions,” a Panasonic India spokesperson said.
The company also noted that it will assist dealers in clearing out the remaining inventory of refrigerators and washing machines. After-sales service, spare parts, and warranty support will continue to be offered for existing customers.
Panasonic’s move reflects a larger global trend where legacy electronics firms are streamlining their consumer portfolios to prioritise high-growth areas. In India, the company is now positioning itself as a key player in smart home ecosystems, sustainable energy technologies, and commercial HVAC (heating, ventilation and air conditioning) systems.