Myntra onboarded Masaba Gupta as the brand ambassador for Myntra Home. She will curate a home selection for trend-first customers and feature in the ‘Curated by Masaba’ campaign, which highlights Myntra’s ‘premium’ home selection.
Myntra has also launched a new ad film featuring Masaba Gupta and content creator Kusha Kapila. The film showcases home and living looks and products available on Myntra. Set at a party, Kusha Kapila, the hostess, receives admiration for her home decor from guests. She suggests that her decor is sourced from exclusive crafts worldwide. Masaba Gupta appears and questions Kusha about a vase, revealing that the home decor is from Myntra’s home selection. Kusha admits the truth before excusing herself. The campaign highlights Myntra’s curated home selection.
Myntra Home’s portfolio includes home furnishing, art and decor pieces, lamps and lighting, kitchen and dining, bath, bed linen, and appliances from brands such as M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia. Myntra claims to offer over four lakh styles from more than 1500 domestic and global brands.
“Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics,” Masaba Gupta, said.
The curated collection on Myntra includes theme-based decor inspirations. The ‘Cozy Bedroom’ selection features ceramic diffusers, minimalist lamps, and neutral-shaded furnishings. The ‘Lovely Living Room’ offers tropical cushions, ceramic planters, textured ottomans, and woven hangings.
“Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratising fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers,” Sunder Balasubramanian, CMO, Myntra, said.