Myntra

Myntra’s U-turn: Apps best for personalised shopping but app-only strategy narrows sales funnel

Apps might be the best way for a personalised shopping experience, but in a buying behaviour driven market an app-only strategy could leave players with a narrower sales-funnel, say experts.

Myntra’s U-turn: Apps best for personalised shopping but app-only strategy narrows sales funnel

Myntra revisits app only decision, set to relaunch desktop site by June

Myntra, the online fashion portal which went ‘app only’ a year ago, is set to relaunch its desktop site by June this year.

Myntra revisits app only decision, set to relaunch desktop site by June

Myntra does a U-turn, to re-launch desktop version from June 1

A year after going app-only, fashion e-tailer Myntra will now launch again its desktop website on June 1.

Myntra does a U-turn, to re-launch desktop version from June 1

Ecommerce: Snapdeal, Myntra eat humble pie on Good Friday sales

Use of term 'good Friday' in a promotional campaign by E-commerce firm Snapdeal on Good Friday, a day observed to commemorate the crucifixion of Jesus Christ, triggered a row, after which the company apologised.

Ecommerce: Snapdeal, Myntra eat humble pie on Good Friday sales

Myntra plans US foray as losses mount

Flipkart’s fashion division Myntra, which reported a loss of R740 crore for the previous financial year, is planning to enter the United States market shortly, and has set up a subsidiary, Myntra Inc, in the US for this pur

Myntra plans US foray as losses mount

There are regrets and we could have stayed invested in Myntra, says Sasha Mirchandani

Sasha Mirchandani has been part of the venture capital space in India for several years now. Founder of sector fund Kae Capital, a sector agnostic venture capital fund...

There are regrets and we could have stayed invested in Myntra, says Sasha Mirchandani

Myntra aims to turn profitable by 2017

Myntra, the fashion unit of e-commerce major Flipkart, on Thursday said it hopes to turn profitable by 2017 by controlling supply chain costs and slashing discounts.

E-Commerce giant Myntra clocks $ 800 million annualised Gross Merchandise Volume

E-commerce major Myntra today said it has clocked annualised Gross Merchandise Volume (GMV) of $ 800 million this fiscal, taking it closer to $ one billion GMV target by 2016-2017.

E-Commerce giant Myntra clocks $ 800 million annualised Gross Merchandise Volume

Myntra to focus on outdoor range; bring North Face to India

Online fashion retailer Myntra aims to grow revenue contribution from outdoor and sports range to 20 per cent over the next 15 months as it adds more products and international brands to its portfolio.

Myntra to focus on outdoor range; bring North Face to India

Myntra eyes 10x jump in revenue on sale days

Online fashion app Myntra, a unit of Flipkart, has announced the “End of Reason Sale” (EORS) with discounts running as deep as up to 80%.

Myntra eyes 10x jump in revenue on sale days

Flipkart-Myntra set $10-bn target for GMV by next year

E-commerce major Flipkart together with Myntra,which it acquired last year, is targeting to clock an overall GMV of $10 billion in 2016, according to Mukesh Bansal...

Has Myntra really taken U-turn on app-only strategy?

Despite the information doing the rounds that Myntra may not stay 'app-only' as the fashion retailer has reportedly launched a mobile website, a source says that is not the case.

Has Myntra really taken U-turn on app-only strategy?

Deepika Padukone has no plans to turn into full-fledged designer

Bollywood superstar Deepika Padukone has launched her clothing line 'All about you' in association with Myntra.com, but she scratched out the idea of being a full-fledged designer at any point of time.

HC quashes Kerala govt’s tax demand on Flipkart, Myntra

In a relief to e-commerce companies, Kerala High Court today held as illegal the commercial tax department's order imposing more than Rs 49 crore penalty on online traders Flipkart and Myntra for alleged violation of the stat

HC quashes Kerala govt’s tax demand on Flipkart, Myntra

Myntra launches Deepika Padukone brand ‘All About You’; prices start Rs 1,500

Online fashion & lifestyle store Myntra today launched, exclusively for its app, actress Deepika Padukone's own brand 'All About You'.

Myntra launches Deepika Padukone brand ‘All About You’; prices start Rs 1,500
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