Mirum India, a Wunderman Thompson company, has announced the appointment of Anand Krishna as the director of brand management.
After a journey of eight years, Krishna has returned to Mirum, where he will reinforce the agency’s standing in the digital marketing landscape. In his new role, Krishna will be responsible for shaping the strategic direction for client brands, and for driving innovation and creativity.
Talking about the appointment, Hareesh Tibrewala, joint CEO, Mirum India said, “We are happy to have Anand back with us at Mirum India. Gathering all the wealth of knowledge and experience, Anand has now returned to Mirum as an intrapreneur with new ideas and perspectives.”
With over 21 years of experience, his professional journey includes working with brands including Raymond Limited and Burp.com, Dr. Reddy’s, Castrol, Lakme, among others.
“Returning to Mirum feels like coming home. I am happy to see how Mirum has progressed in the last few years keeping intact the vibrant culture, exceptional talent, and relentless pursuit of digital innovation,” Anand Krishna added.