Mercedes-Benz has announced an organisational change in its sales and marketing function with the appointment of Amrit Baid as head of marketing and customer journey. As per the company, the appointment will be effective from February 1, 2024.
Additionally, Baid succeeds Pradeep Srinivas who moves to Mercedes-Benz AG headquarters, taking up a global role as manager digital marketing solutions and data analytics at Mercedes-Benz digital unit.
Pradeep Srinivas began his Mercedes-Benz career in 2011, responsible for the marketing function. During his tenure, Srinivas rolled out online sales which became the foundation for several new online sales approaches. However, Baid began his career with Mercedes-Benz India in 2013 under the aegis of the CAReer program. He executed several successful brand campaigns, supported the launch of multiple products, as well as rolled out several digital products and innovations during his stint in India.
Baid is currently associated with the region overseas marketing team of Mercedes-Benz Malaysia in Kuala Lumpur. In 2021, he joined the region overseas marketing team in Malaysia, responsible for digital customer experience.
Moreover, he was instrumental in improving the customer experience by integrating and optimising several digital touchpoints. He also played a vital role in supporting various marketing teams across regions overseas auditing the customer journey and improving their efficiencies. He was also closely involved in supporting marketing teams across several countries that are implementing the new ‘Direct to Customer’ business model.