McDonald’s India (West and South) has launched its new brand campaign #ForYourOtherDiwali. With this campaign, the brand aims to bring alive occasions where McDonald’s is the ideal companion to every moment of joy during the festive season.
The TVC encapsulates the essence of familial bonds and joy. The setting is a late-night discreet Diwali card party among cousins – a common Diwali tradition. A McDelivery executive arrives to deliver a McDonald’s package. Just when he is about to ring the doorbell, a hushed request from a girl prompts him to silently pass the package through the window instead. Curiously peeking in, he discovers a gathering of cousins engaged in an enthusiastic card game under dim lights. The film ends with the delivery person wishing Diwali to the girl and leaving happily.
Talking about the campaign, Arvind R.P., chief marketing officer, McDonald’s India (W&S), said, “The festive season is not about just one celebration. There are several festive moments, be it with cousins, friends, colleagues or neighbours and so on, ‘multiple other moments enjoyed with multiple other families’. Through the campaign, we aim to enhance all festive occasions, big and small, for our fans and create unforgettable memories with McDonalds great-tasting burgers and fries.”
The TVC is crafted by DDB Mudra Group, produced by Colonial Films and directed by Divij Kulkarni.
“Diwali isn’t just a day in our country, it’s a festive season. So, you end up celebrating many Diwalis before that one auspicious day. Be it with your best mates, your colleagues, your neighbours or just about anyone who is important to you. And as a brand that’s for everyone, we wanted to be a part of all these celebrations,” Rahul Mathew, chief creative officer, DDB Mudra Group, added.