Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool’s Day. Creating a buzz around the launch of ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand addresses the issue of fake orgasms in women.
In the video campaign, the male partner catches his girlfriend faking an orgasm using Manforce Realgasm Condoms that change colour every time the female has an orgasm. Leaving the audience puzzled, the brand disclosed on its D2C website that it had played an April Fool’s Day prank on the viewers.
“Manforce Condoms is known for its innovative campaign with messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool’s Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, and excitement, to realising that they have been fooled, it draws their attention to the problem of fake orgasm in women,” Joy Chatterjee, associate vice president- sales and marketing head, Mankind Pharma, said.
The video incorporates the right mixture of excitement, quirkiness, and fun elements to entice the audience. Through this approach, Manforce Condoms aims to break the taboo around fake orgasms and encourages open conversations about the common issue in relationships. The campaign has been conceptualised by Grapes, an integrated communication agency.
“Working on the April Fool’s Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience,” Shradha Agarwal, co-founder and CEO, Grapes, said.