Film director and producer, Karan Johar, has partnered with online makeup brand, MyGlamm, to launch a range of lipsticks under the brand name MyGlamm POUT. Additionally, the company has also rolled out campaign #WhenInDoubtPout.
MyGlamm POUT Luxe Plumping Lipsticks is available in 10 shades for Rs 799 offline across all Shoppers Stop retail outlets and on Nykaa.
Talking about the partnership, Sukhleen Aneja, CEO, Good Brands Co., Good Glamm Group, said, “Through the #WhenInDoubtPout campaign, our aim is to redefine a POUT as a symbol of confidence and style. MyGlamm is conceived with a vision of self-expression and confidence—it’s not just a beauty brand; it’s a celebration of individuality and empowerment and who better than the King of Pouts, Karan Johar to bring this vision to life.”
Moreover, the #WhenInDoubtPout campaign is poised to disrupt the norm in this category. Its goal is to transform “when in doubt, pout” into a popular phrase, emphasising the celebration of inner beauty and confidence through a playful twist on moments of uncertainty.
“For me, beauty is an expression of individuality and confidence. With POUT, I wanted to create a collection that empowers everyone to embrace their unique beauty and make a statement with their lips. I’m delighted to partner with MyGlamm to bring forth this collection promising high quality and trend-setting beauty products,” Karan Johar added.