ITC Sunrise Spices marked the onset of Durga Puja with the launch of ‘Dashabhuja Ghore Ghore Durga’ music video. Sung by Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja.
The heart and soul of the music video lie in its composition and melodious rendition. Making it an auditory experience, Monali Thakur captures the essence of Durga Puja. The music is composed by the Indian composer Jeet Ganguly. Adding depth to the narrative, Abir Chatterjee, portrays the ethos of Durga puja celebrations in the region, while Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur.
“Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers,” Piyush Mishra, business head, Sunrise Spices, said.
As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood – the heart and soul of every Bengali household. The launch event was further elevated by a flashmob performance by 400 dancers.