IndusInd Bank has announced its multi-year association with the International Cricket Council (ICC) as a global partner for the ICC Men’s Cricket World Cup 2023 and future ICC Men’s events. With this association as global partner, IndusInd Bank will access an array of exciting activities and promotions for its customers, employees and for cricket fans.
As a part of this association, IndusInd Bank will have access to a suite of branding and content assets to build connections with its customers, employees and stakeholders.
Talking about the association, Sumant Kathpalia, managing director and CEO, IndusInd Bank, said, “We believe in the transformative power of sports; ICC World Cups are one of the most popular sporting events in the world, with millions of fans tuning in to watch the best cricket teams battle it out. We are proud to be associated with the ICC and believe that this collaboration will further strengthen our brand visibility and enhance our customer engagements, both domestically and internationally. We look forward to creating exceptional moments that our customers and employees as well as cricket fans will cherish in the time to come.”
Moreover, the opportunity will be through ownership of the flagship anthem companion programme, in which selected customers of IndusInd Bank and employees will have a chance for their children to participate in the teams walk out onto the field before the start of play for the national anthems. Other elements of the experience include on-field access, engaging brand activations and the chance to witness some of the best cricketing action.
“We are happy to welcome IndusInd Bank into the ICC family as a global partner for the Men’s Cricket World Cup 2023 and future ICC Men’s events. We believe that cricket’s vision of more players, more fans and more nations enjoying the sport is well-aligned to IndusInd Bank’s reach and unwavering commitment to excellence. IndusInd Bank will add great value to the event experience, both through the delivery of the anthem companion programme and the co-creation of unique experiences and opportunities for its customers, employees as well as cricket fans,” Anurag Dahiya, chief commercial officer, ICC, added.
The ICC Men’s Cricket World Cup 2023 is set to begin from October 5 with the tournament final in Ahmedabad on November 19.