GUESS JEANS has officially arrived in India via a long-term partnership with Tata CLiQ, expanding the brand’s retail presence through both physical stores and online channels. Tata CLiQ will serve as the exclusive retailer for the California-based denim brand, creating an omnichannel shopping experience for Indian consumers.
“As the next step in our global growth initiative for GUESS JEANS, we expect a rapidly expanding and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India. Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. GUESS JEANS will complement and create significant incremental growth in India for the GUESS? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined GUESS JEANS brand, accompanied by our innovative GUESS AIRWASH technology, has long-term potential within the Indian market,” Nicolai Marciano, chief new business development officer, Guess Inc., said.
The brand, known for its classic denim styles, also introduces its eco-friendly GUESS AIRWASHTM technology, which replaces water in the stone-washing process with air and bubbles—cutting down on water and energy use. With this partnership, GUESS JEANS aims to reach a larger audience, offering a range of styles from straight-leg to skinny fits, while supporting the brand’s nationwide store expansion strategy. This marks a significant step in bringing GUESS JEANS to India’s increasingly digital and fashion-conscious market.
“At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of GUESS JEANS for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country,” Gopal Asthana, CEO, Tata CLiQ, said.