GRM Overseas, a player in the FMCG sector, announced Salman Khan as its brand ambassador. The company states that this association will underscore the brand’s commitment.
“We are incredibly excited to have Salman Khan join the GRM family. We found Salman’s mass appeal and fanbase to be a perfect match for our 10X brand range of Basmati Rice and 10x Shakti range of Wheat Flour(Atta).” Atul Garg, managing director, GRM Overseas, said.
By partnering with Salman Khan, GRM is set to leverage his iconic status to further strengthen its brand presence and connect with millions of consumers globally, added the company.
“I’m excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together.” Khan said.