FNP (formerly Ferns N Petals) has announced the appointment of Nitish Saxena as head brand marketing. As per the company, Saxena will play a key role in driving the brand’s growth and market dominance, implementing a holistic brand strategy as FNP innovates and continues to build on its full range of gifting experiences for users.
Talking about the appointment, Pawan Gadia, global CEO and director, FNP, said, “We are happy to welcome Nitish to our FNP family. His experience in crafting and executing marketing strategies, particularly in the digital realm aligns with our vision for the brand’s future growth. As we embark on the upcoming chapter of expansion- technology, innovation and a personalised retail experience will emerge as pivotal components of our strategic vision.”
Additionally, Saxena’s appointment coincides with the rapid expansion of the brand, marked by continual evolution in terms of enhanced brand ethos.
Prior to this, Saxena has served as the head of brand at fintech startup CheQ. During his tenure, he was responsible for end-to-end marketing and communications, leading CheQ’s GTM and subsequent growth. He has also led the social and creative mandate at Paytm, playing a role in enhancing the brand’s creative identity and social media presence.
“I am honored to join FNP, a brand that has demonstrated consistent and explosive growth, while maintaining an incredibly high level of customer satisfaction. I am excited about the opportunity to lead innovative marketing initiatives that will not only strengthen the brand’s presence but also create memorable journeys for our customers,” Nitish Saxena added.