FarMart, a food and agritech company, has launched its brand film featuring Bollywood actor Ratna Pathak Shah. The milestone marks a significant stride in the company’s commitment to revolutionising food supply chains in India while making food globally accessible digitally. The company achieved this by integrating agri-value chains by efficiently sourcing in a scalable manner and optimising processing through an asset-light approach.
FarMart has been dedicated to bridging the gap between technology and food and agriculture and building a global food supply network by consolidating complex supply and distribution channels on a single platform. Through the marketing film, the company aspires to spotlight the stories of the ‘people behind the world of food’ – farmers, village-level entrepreneurs, truck drivers, labourers, food processors and millers, among others. The brand film captures the essence of FarMart’s dedication to empowering and fostering ‘the good food economy’ and how the company is changing the way food is bought and sold in India and the world.
“The unveiling of our brand film represents our dedication to transforming food supply in the world. By capturing authentic narratives of what goes into food production and processing, particularly through the compelling voice of Ratna Pathak Shah, we aim to showcase the sheer effort that goes into every single meal,” Alekh Sanghera, CEO and co-founder, FarMart, said.
FarMart initiated the brand film to illustrate the influence the company has on the food economy as a whole. The film has been released in both Hindi and English.