Experience Commerce, a digital marketing agency, announced the renewal of digital, technology and media mandate for MRF Tyres for the 12th year. From what is understood, EC’s Mumbai team will continue to manage the account, providing a comprehensive suite of services, including social media management, website maintenance, and extensive media planning and buying.
“We are excited to extend our partnership with MRF Tyres. Over the past decade, MRF has become a key part of our agency family. The continuity of having the same dedicated team manage their account has allowed us to develop an in-depth understanding of their brand ethos and marketing needs. This long-term relationship has fostered a deep synergy, making it both rewarding and stimulating to work on their diverse campaigns. Our goal remains to deliver innovative digital and media solutions that enhance MRF’s market presence and drive sustained growth,” Bhawana Daga, VP – growth, experience commerce, stated.
According to the company, Experience Commerce managed MRF’s ‘Ride The Thrill’ and ‘MRF Rain Day’ campaigns, promoting biking engagement and vehicle safety. They also ran the ‘MRF Super Fan’ campaign during the ICC Men’s Cricket World Cup and handled media planning for MRF Tyres on Hotstar, showcasing their expertise in high-profile campaigns.