CollegeDekho, India’s higher education ecosystem announced the rollout of its brand campaign claiming to showcase their vision of being a guide to students looking for guidance to find the right college. Reportedly, the brand campaign will be launched across TV,OTT and digital platforms.
“We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing a higher education degree. This campaign is crafted based on the profound insights from our HEART (Higher Education Analytics and Regional Trends) report, and I am confident it will empower millions of students to seek our guidance in achieving their ideal career aspirations,” Ruchir Arora, CEO and Co-Founder, CollegeDekho said.
As per the report, the campaign claims to capture the brand’s vision of serving as a support system for students on their higher education journey. From what it is understood, it primarily targets parents and students seeking guidance to navigate the landscape of colleges in India.
“The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert. Our objective is to provide guidance and a learning ecosystem for higher education needs across India,” Abhinav Upadhyay, chief marketing officer, CollegeDekho said.