Bizz Buzz, Hyderabad’s English business daily, has introduced a new logo and redesigned website. The changes are part of a rebranding effort aimed at modernising the brand and enhancing user engagement.
The new logo features two blue curves, reflecting the brand’s growth. As per the company, the updated website offers improved functionality and navigation, making it easier for users to access recent news and information.
The rebranding includes a focus on providing more content and creative designs. The website’s blue and yellow colour scheme is intended to deliver a consistent user experience across phones, tablets, and PCs.
“Our updated brand identity mirrors a renewed sense of purpose and value, highlighting our commitment to delivering high-quality and relevant business news to our audience,” stated Ravi Prakash, Vice President- Marketing, Bizz Buzz. “We believe that this bold makeover will enable us to stand out in this cutthroat era as we strive to become the country’s premier source of business news. In addition, this rebranding initiative will serve as a cornerstone for our future growth, enabling us to adapt to the changing needs and preferences of our users while maintaining our core values and missions.”
“Furthermore, the rebranding marks a new Bizz Buzz both inside and outside, with a hyper-focused strategy on the audience and the changing business environment. Thus, with the bold makeover of Bizz Buzz, we are committed to pushing boundaries, embracing change and leading the way in innovation,” he added while commenting on the launch update.