Axis Bank announced the latest installment of its ‘Dil Se Open’ campaign, titled ‘Har Raah Dil Se Open.’ From what is understood, the campaign aims to highlight the work of its workforce, including those integrated from Citi Bank, in delivering a customer-focused approach to banking. The campaign will be disseminated across television, digital platforms, and social media channels.
“We have always been an institution rooted in our values. This, combined with our unwavering commitment to customer-centricity, forms the cornerstone of our unique value proposition. As we navigate an ever-changing and challenging business environment, we are confident that no matter how the landscape changes, an organisation that puts the consumer first will always be relevant.” Rajiv Anand, deputy managing director, Axis Bank, said.
The campaign is conceptualised by Lowe Lintas and strives to reflect the changes in customer dynamics, the company added.
“Our ‘Dil Se Open’ campaign, ‘har raah dil se open’, is a celebration of the values that shape our Bank and drive every employee’s commitment to our consumers. At Axis Bank, we believe that banking isn’t just about transactions; it’s about human connections. Many of our bankers work behind the scenes to make an impact on our customers’ lives. In a world where technology often takes centre stage, we believe it’s our people who make all the difference.” Anoop Manohar, chief marketing officer, Axis Bank said.