AVOW has announced the appointment of Melissa Bohlsen as its new chief marketing officer (CMO). As per the company, Bohlsen takes charge of nurturing AVOW’s India and global marketing team, and will also lead all go-to-market, communications, events, branding, digital and endeavors with the aim to position AVOW as a household name in the mobile OEM marketing ecosystem in India and other geographies.
Bohlsen joins AVOW with over 15 years of experience with an extensive focus on global mobile marketing growth strategies for pivotal regions, including INSEA, Japan, USA, and China.
Talking about the appointment, Ashwin Shekhar, co-founder and CRO, AVOW, said, “Having Melissa join our C-suite ranks is truly a milestone moment for AVOW as we gear up for our next phase. Her acumen in mobile marketing is second to none. With her impressive leadership experience, she is uniquely positioned to empower AVOW to fulfill its ambition of revolutionising the mobile OEM market in India and other global markets. I am confident that with her at the helm, we will continue our growth trajectory and set new benchmarks in the industry.”
Before AVOW, Bohlsen held the position of vice president of marketing at Adjust, where she managed the global marketing operation overseeing a team of more than 50 marketers. Prior to Adjust, she was instrumental in shaping marketing strategies at Boston Consulting Group’s Digital Ventures in Germany.
“I’ve always admired AVOW’s approach in mobile advertising. Their growth ethos and penchant for innovation, combined with a firm commitment to their customers, makes this a truly exciting journey that I am thrilled to be a part of. In India, players within the financial, health, edutech, gaming, and m-commerce sectors are showing a steady interest in mobile OEM advertising. Strengthening the company’s status as the most viable and lucrative advertising alternative to traditional play stores will be on top of my agenda,” Melissa Bohlsen added.
With a stellar 5-year track record of exponential year-on-year growth, AVOW has solidified its reputation as the industry’s driving force in educating and integrating mobile OEMs into the broader mobile marketing mix. Now, with a team of seasoned professionals, the company is primed to accelerate its mission through this new appointment.