APL Apollo has roped in actor Amitabh Bachchan as its brand ambassador. With this appointment, the company aims to further strengthen and expand its brand identity across the country with this signing.
Talking about the appointment, Sanjay Gupta, chairman and managing director, APL Apollo Tubes, said, “We are happy to welcome Amitabhb Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channeling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”
The two-year partnership will see the actor endorse the brand across all media channels including print, electronic media and outdoor, as well as in-store promotional material.
“Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections,” Charu Malhotra, chief Brand Officer, APL Apollo Tubes, added.