Apis India, an FMCG brand, unveils its organic honey at a launch event attended by Bollywood actress Sanya Malhotra. The product is positioned as a new addition to the company’s line, emphasising responsible sourcing and taste.
“Today, we take that commitment a step further, presenting our Organic Honey – a promise kept to the bees, the environment, and our consumers seeking healthier, mindful lifestyles, “Amit Anand, managing director, Apis India Limited, said.
“For me, honey is more than just a treat; it’s a taste of sunshine and a reminder of our interconnectedness with nature. Apis India’s Organic Honey embodies this perfectly, offering a delicious way to nourish ourselves while caring for the planet,” Sanya Malhotra said.
The event introduced Apis India Organic Honey sourced from organically certified lands in Kashmir. The honey is priced at Rs 240 for a 450g SKU in a glass bottle, available in selected markets for a limited time. The price is comparable to non-organic honey products. This single-origin honey from Kashmir features delicate floral notes.
During the event, guests tasted the flavor of the organic honey, observing Apis India’s focus on fitness, hygiene, quality, and sustainability. The launch signifies a new chapter in the company’s history, emphasising the commitment to organic honey and a healthier future.