Amaze, a luminous power technologies brand, has launched a short film #Amazewalidiwali to celebrate the festive spirit of Diwali. As per the company, the film has been crafted to capture the true essence of the festival, with a focus on the significance of family unity and the art of reconciliation.
Through this film, Amaze intends to touch the hearts of viewers and inspire them to embrace the essence of Diwali, fostering love, understanding and harmony within their families.
Talking about the campaign, Neelima Burra, chief strategy, transformation and marketing officer, Luminous Power Technologies, said, “We are happy to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love and reconciliation, as it symbolises the core values we hold.”
The central theme of the campaign revolves around a touching father-son story, portraying a generational gap and the eventual mending of their relationship during Diwali.
The campaign is conceptualised and executed by Bodh Entertainment, and produced by Dora Digs.
“Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home,” Bodh Deb, founder and chief content officer, Bodh Entertainment, added.