Alstom has unveiled its first brand campaign titled ‘Taking India Places.’ As per the company, the campaign celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail and Alstom’s journey that is intertwined with India’s rail revolution.
Talking about the campaign launch, Olivier Loison, managing director, Alstom India, said, “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyper local brand campaign was much needed to celebrate our journey and the way forward.”
The 360° digital-first campaign targets the 14-80 years age group. Additionally, it will entail social media, employee and influencer engagement, alongside activations and branded content placements to further the reach.
The centerpiece of the campaign is narrated by Shammi Narang, former news anchor for Doordarshan television and the familiar voice behind in-train and in-station announcements for several metro lines across the country.
“The campaign embodies the spirit and aspiration for progress of every Indian, and as we go places, we achieve more. India has been taking giant strides towards technological progress and self-reliance, with rail being its key driver. By enabling India’s neural network of rail with the best of talent in engineering, technology and innovation, Alstom will continue to play a part in #TakingIndiaPlaces,” Loison added.