Brand Wagon

The Court said Philips’ patent was based on three elements, a transmitter, receiver and transmission medium, none of which were…

India has, by and large, been a tea-drinking nation but the coffee-drinking culture is on the rise. The coffee market…

Developed by Billion Hearts Software Technologies, Bidawatka’s new Bengaluru-based startup, backed by Blume Ventures, General Catalyst, and Athera Venture Partners,…

The Vinita Singh- and Kaushik Mukherjee-led company’s EBITDA slipped to a loss of Rs 108 crore, with margins deteriorating to…

Founded in 2001 as a conscious luxury brand, Stella McCartney has never used leather, feathers, fur or exotic skins in…

James, a Malaysian-born entrepreneur, founded First Brands in 2013 and expanded the company through a string of debt-financed acquisitions, buying…

According to the media organisations, the move shadows consumers increasingly turning towards YouTube and other social media platforms for music…

The brand aims to capture 20% of India’s single malt whisky market within two years and sell 10,000 cases in…

Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last…