A large part of the consuming population, as per Puratos’ Taste Tomorrow survey, wants greater control on what they eat. No longer are they governed merely by how it tastes, but by how healthy and also how fresh is the food they are consuming
We are what we eat, says the old adage. In this modern day and age people are more aware than ever before about making good and wholesome food choices. As the world gets smaller and consumers more aware, it becomes then our responsibility to address these concerns that consumers have about eating better quality food.
Bread is perhaps the most largely consumed item, with its mass appeal across the country. It is so much more than simply flour, sugar, yeast and water. Consumers now are hungry for healthy breads that taste yummy while keeping the health aspect in mind.
Puratos’ Puravita range of bread mixes allows you to do just that combine health with awesome taste. These bread mixes come with increased fibre content, keeping consumers full for a longer time, and easily flaunting their healthy status.
Made from whole cereals and grains, Puravita brings all that is the trend internationally to the Indian bakers’ table. Combining increased fibre with the tasty nutritious multigrain blend that is uniquely Puravita, gives a bread that has great mouth feel and an unforgettable softness that is long lasting.
It comes in three variants — the Easy Puravita Whole Wheat, the Easy Puravita Multigrain and the Easy Puravita Brown Hi-Fibre .
As the name suggests, the Easy Puravita Whole Wheat is made from whole wheat, a healthier bread that is in line with international trends. While the Easy Puravita Multigrain flavour comes with strong notes of roasted grain, making it a unique balanced blend of cereals and multigrain, the Easy Puravita Brown Hi-Fibre is delicately balanced whole wheat with a great source of complex carbs, that fill up the tummy for hours.
The Puravita range has been developed in collaboration with real bakers, making these breads yummy in the tummy, and bound to appeal to all discerning consumers across the country.
What else appeals to Indians across the country is the simple chai. Puratos captures the magic of the humble tea or chai in a magical dessert that is sublime. This decadent Egg-Free all purpose cake mix is made from the choicest Assam tea and blended with the magical spices that make the Indian chai so unique.
Part of Puratos’ Satin Velvet cake series, this chai premix pairs really well with the essential cuppa tea that all of us drink again and again, making it the perfect accompaniment to an afternoon snack, almost an afternoon snack in itself. Its delicate blend adds that extra healthy oomph to the chai flavour, instantly transporting it to the health and tasty genre of cakes.
While talking of pastry it is incomplete without a reference to a beautiful chocolate filling. The literal icing on the cake, what can make or break the cake. It can instantly transport the cake to sublime or reduce it to merely ho-hum.
Extremely bakestable, the Supercrem from the Puratos range, is perhaps the best go to option for cookie centre and buns, and simply sparkles as centre fillings.
This ready-to-use decadent chocolate filling is smooth and known for its great taste. Lovingly created with high cocoa content, it clearly shouts out its premium quality while singing quietly on the consumer’s tongue. Its dulcet notes glide effortlessly leaving only an unforgettable wanting for more.
By choosing to have their factories with compound expertise, Puratos manages to capture the best .Making better tasting chocolate with truly world class mouthfeel and proving cocoa is cool.
So while consumers are looking for the healthier and yet tastier option, bakeries that don’t innovate and keep up with the call of the times will lose out. Choosing the best tasting option is largely not enough anymore. As consumers are moving towards a healthier international lifestyle, it becomes important for companies too to make that crucial jump to international standards.
Puratos’ keeps with its promise to bring only what is the best in the world to your doorstep, whether it be within the bread range or the chocolate range. Innovating to Indianise international favourites to increase its local appeal makes Puratos the go to brand when in search of the mysterious X factor that sets one bakery apart from the next.
One thing that sets apart one bakery from the next is the discerning consumer who will choose to revisit one versus another. It might just be that small taste thing that prompts a consumer towards that particular bakery And as we all know the consumer is King.