Perfect combination of PR, promotion & earned media
I love that my job is a family business and that the organisation imbibes the same standard of ethics and…
‘Our biggest challenge is consumer inertia’
App to help content creators monetise online content
Should Air India hang on to its famous mnemonic?
Frooti decided to throw the gauntlet by taking its campaign a notch above the rest
Industry leaders assert that India’s outing this year was something to celebrate and that 2022 was a happy anomaly
Advertising is a people’s business and experts suggest we start looking at the basics for answers
‘Today’s media agency needs generalists rather than specialists’
YES Bank says it is on a customer-focussed transformation journey
Creators face big challenges amid growing uncertainty about monetisation
Shubman Gill named fan favourite among emerging players, while Dhoni is most popular captain
Data, tech must drive the transformation journey for marketing
Our strategy for India is simple — create stronger connections with viewers, increase the number of fans and thereby, increase…
Industry talks about the need to reimagine the role of the media agency in a rapidly evolving communication ecosystem.
The platform has its work cut out to keep the audience glued
Right place and right message executed to perfection
Competitive pricing alone isn’t enough for Netflix to grow
