Between Star Sports, BCCI and the 8 franchises, the tournament stands to lose Rs 3,500 crore – Rs 4,000 crore
The advertising conglomerate claims to have a 50% market share in the media and advertising industry
Besides bulking the content library, the AVOD streaming platform has rolled out 10 games
The media industry is going through a transformation where digital is gaining a bigger share
Rapido plans to tap into video platform such TikTok and Youtube for marketing
The social media giant claims to care for advertisers; and hence is building ROI driven solutions
The advertising awards will be a jointly owned property between ZEE and Kyoorius Communication
Post the rollout of NTO, prices of 19 channels were increased between 100% to 200%
Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at…
Zee Entertainment’s OTT platform offers five tools as part of its ad suite, enabling brands to reach their target audience…
Vivo which has been present in the country for five years now, claims that it has a customer base of…
Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in…
Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital
Xaxis Programmatic Solution: WPP and GroupM’s outcome media company Xaxis is using programmatic solution to deliver results across mediums
The video OTT platform bats for self regulation of content.
The Three T’s of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy
KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to…
OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new…
