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  1. Business News
  2. Authors
  3. anushree.bhattacharyya@financialexpress.com

Anushree Bhattacharyya

World Snooker 2020-21
How World Snooker looks to cash in the India market next year

World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner

By Anushree Bhattacharyya
Updated: December 24, 2019 13:04 IST
Blade Urban Air Mobility
How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

By Anushree Bhattacharyya
Updated: December 24, 2019 13:05 IST
Through the program members can earn InterMiles across airlines to hotel bookings around the world, to shopping, dining and more.
No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’

Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet…

By Anushree Bhattacharyya
Updated: December 24, 2019 13:03 IST
Life Certificate for pensioners online, how to submit Life Certificate, ways to submit life certificate, video, how to apply Life Certificate, Life Certificate from home, jeevan pramaan pensioner, life certificate online, pension disbursing bank, submit the Life Certificate, Aadhaar, Digital Life Certificate, DLC, senior citizens, hdfc life
Government advocates self regulation for video OTT sector

The government is currently in favour of self-regulation however may intervene if the industry fails to arrive at a consensus

By Anushree Bhattacharyya
Updated: November 14, 2019 12:40 IST
Sunte Ja on Spotify
Indian listeners ‘Sunte Ja’ on Spotify; spent Rs 31.8 crore on advertising and marketing in FY19

Spotify’s Sunte Ja Campaign: At present, Spotify competes against Airtel Wynk, Jio-Saavn, Apple Music, Times Internet and Tencent owned Gaana,…

By Anushree Bhattacharyya
Updated: December 24, 2019 13:01 IST
As per the firm, its marketing expenditure has gone up over the year, on the back of an increase in revenue.
How ed-tech firm BYJU’S is capitalising on its association with the Indian cricket team

On a standalone basis, the ed-tech company’s advertising spend rose 71.2% to Rs 185 crore in FY18 from Rs 108…

By Anushree Bhattacharyya
November 4, 2019 18:05 IST
Zomato, Zomaland, Zomaland Picnic, Events, Chaitanya Mathur, food-tech, online food delivery, online food delivery firm, Dubai, Toyata, TikTok
Zomato eyes at creating new revenue streams; IPs are also used as a marketing tool

The food-tech firm currently has two events – Zomaland and Zomaland Picnic under its banner.

By Anushree Bhattacharyya
October 28, 2019 16:43 IST
Interpublic Group, Terry Peigh, IPG, healthcare marketing, public relations, Interpublic Group, revenue growth, Interpublic Group MD
How the ‘open architectural’ model has helped Interpublic Group to achieve growth

The advertising conglomerate posted an 8.4% increase in net revenue to $2.06 million for the quarter ended September 2019, as…

By Anushree Bhattacharyya
October 25, 2019 08:23 IST
Additionally, the state-run telecom operator claims to concentrate on the delivery of personalised content to its consumers.
BSNL bets on content to drive consumption; to focus on localisation and personalisation

The company which has tied up with YuppTV, plans to announce three more such content deals with local players

By Anushree Bhattacharyya
October 21, 2019 19:46 IST
Netflix, &flix, Zee Entertainment, ZEEL, Kartik Mahadev, Sony, Navin Khemka, MediaCom, Amit Shah, MIB: International, Brightburn, Spider-Man: Far From Home, Angry Birds 2, Zombieland 2, Charlie’s Angels (2019) and Jumanji: The Next Level, video streaming platform, OTT, Diney, PVR, TAM AdEx
ZEEL goes bullish on its English movie channel &flixHD; inks a first telecast deal with Sony

Called, ‘World Television Premieres’ under the sub-brand, the English channel will premiere movies during prime-time in the weekend and in…

By Anushree Bhattacharyya
October 18, 2019 18:04 IST
PayPal, TV Naarayan, Diwali, festive season, digital advertising, programmatic, display ads, festive campaign, YouTube, influencer marketing
This Diwali, PayPal India goes digital with its festive season campaign

The digital-only campaign is called titled, ‘ Ye Diwali 365 Days Wali’ aims at encouraging consumers to shop and avail…

By Anushree Bhattacharyya
Updated: October 14, 2019 19:04 IST
Encrypting rebellion, Facebook revolution, Umbrella Movement, Telegram, Facebook, Twitter, 
Facebook looks to bolster its video advertising solution; plans to roll out new products and services

About 1 billion stories are shared every day across all apps operated by Facebook including Instagram.

By Anushree Bhattacharyya
October 9, 2019 18:06 IST
Thugs of Hindostan: Yash Raj’s big box-office grosser this Diwali? Here is what could work for it

Starring Aamir Khan and Amitabh Bachchan, and directed by Vijay Krishna Acharya, the film is expected to be a big…

By Anushree Bhattacharyya
October 15, 2018 02:09 IST
Google India FY18 standalone net up 33%

Google India posted a 33% increase in its standalone net profit at Rs 407.2 crore for FY18, according to filings…

By Anushree Bhattacharyya
October 12, 2018 03:11 IST
The big PE, VC deal flow in Indian internet ventures: $8b in last fiscal, $7b in April to September 2018

Private equity firms and venture capitalists invested a chunky $7 billion into online ventures between January and September, data sourced…

By Anushree Bhattacharyya
October 8, 2018 05:30 IST
Flipkart, Big Billion Days, Big Billion Days sale, Flipkart Big Billion Days sale, Walmart, electronics market
Flipkart Big Billion Days Sale: What Walmart-backed firm is eyeing in electronics market

Flipkart is eyeing a market share of 30% in the electronics category across offline and online markets after its Big…

By Anushree Bhattacharyya
October 5, 2018 02:38 IST
Amazon, Amazon Pay, Amazon Pay india, Amazo fresh funding, online payment, e-commerce
Amazon Pay India gets fresh funding of Rs 590 crore

Amazon Pay India, the online payment business of e-commerce giant Amazon, has received fresh funding of Rs 590 crore

By Anushree Bhattacharyya
October 4, 2018 02:30 IST
Here’s what will drive upcoming Big Billion Days & Great India sales

With the total number of shoppers this festive season tipped to jump to 20 million from 14 million last year,…

By Anushree Bhattacharyya
Updated: October 1, 2018 04:38 IST
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Shoppers Stop Targets Debt-Free Status by FY27-End, Bets on Premium Push and Swiss Watches

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