Online car buyers double in four years

Written by Corporate Bureau | New Delhi, Aug 27 | Updated: Aug 28 2008, 05:49am hrs
The number of online car buyers have doubled in the last four years, says a study by JD Power Asia Pacific Report. According to the study released on Wednesday, the number of car owners who shopped online prior to purchasing their new vehicle has steadily increased from 10% in 2004 to 20% in 2008.

"With increasing Internet penetration and younger buyers steadily entering the new-vehicle market, the Internet is likely to play a greater role in influencing vehicle-purchase decisions in the coming years in India," Mohit Arora, senior director at JD Power and Associates, said.

The study also reported that on an average, owners of midsize vehicles utilize the Internet more often, compared with owners of vehicles in the small or utility vehicle segments. According to the classification in terms of length of the vehicle, cars smaller than 4000mm are classified as small cars and include vehicles like Maruti Alto, Zen, Wagon R and Swift, Hyundai Santro, Getz and i10, Chevrolet Spark and Aveo U-VA, Tata Indica, Fiat Palio, Ford Fusion and Skoda Fabia.

Cars in the mid-size segment (4001-4500mm) include Maruti SX4 and DZire.

Fiat Petra, Ford Ikon, Fusion and Fiesta, Chevrolet Aveo, Honda City, Hyundai Accent and Verna, Mahindra Logan, Tata Indigo and Ambassador, Lancer and Cedia from Hindustan Motors.