Page 3 of Marketing

Bira 91’s parent company, B9 Beverages, found itself in regulatory quicksand after it dropped the word “Private” from its legal…

It all began in 2017 when Darpan Sanghvi launched MyGlamm, a direct-to-consumer beauty brand backed by French cosmetics major L’Occitane.

In its initial rollout, Glamstream will host more than 500 hours of content, including 15 exclusive shows and over 4,000…

In the latest episode of Netflix’s Trainwreck documentary series, titled The Cult of American Apparel, former employees of the company…

Now, a new icon has arrived: Skullpanda, the spiritual successor to Labubu. While Labubu was known for its signature expression,…

Furthermore, Anna Wintour’s formidable persona is widely believed to have inspired Meryl Streep’s character, Miranda Priestly, in The Devil Wears…

India’s non-alcoholic beverage sector is projected to more than double to $88 billion by 2027. That’s a staggering 18% compound…

The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies…

When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players.

For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a forgettable impact.…