Goafest

He also cited award-winning campaigns by Marcel such as the audacious Hack Market campaign that was well over a year in the making before execution to protect the agency and client from possible legal action for its activism in promoting refurbished tech.

Visibility not enough, spotlight bravery: Marcel’s Youri Guerassimov Premium Story

Through bold campaigns like Nike’s Colin Kaepernick ad and Volvo’s safety innovation, he highlighted how bravery could be activism in…

May 24, 2025 08:47 IST

Up to 30% of digital impressions could be fake: HUL’s Tejas Apte Premium Story

He began with the contentious issue of fraud that has been plaguing digital advertising for sometime now.

Updated: May 26, 2025 09:43 IST

A total of 29 gold metals and 95 silvers and 137 bronze metals were awarded, along with 18 Young Maverick awards for disruptive, creative work executed by talent under the age of 30 years.

FCB India picks up night’s only Grand Prix Premium Story

There was a total of 23 gold metals awarded on the second night, five of which went to FCB, three…

May 23, 2025 09:41 IST

Media Agency of the Year - Wavemaker India

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Wavemaker India emerged as a frontrunner, bagging the coveted Grand Prix for Dream11’s “India’s New Local Language,” a campaign that…

May 22, 2025 00:01 IST

With over 4,000 entries and a global jury partnership, the ABBYs aim to set India’s creative benchmark amid a crowded awards landscape.

ABBY Awards face rising competition but hold ground as India’s creative benchmark

Discover how the ABBY Awards maintain their position as India’s leading creative and advertising awards in 2025. Amid rising competition…

May 20, 2025 17:32 IST

Industry experts believe that the word ‘marketing’ is important in nomenclature for the layman to understand the kind of work agency does

Goafest 2023: Reimaging advertising industry for the future

Agency nomenclature is one of the major areas of concern which require innovative solutions, says industry.

Updated: May 27, 2023 10:28 IST

Leo Burnett won 42 metals, of which nine were Gold, fourteen were Silver, twelve were Bronze and six were Merits.

Goafest 2023: Leo Burnett India bagged second Grand Prix at Abby Awards 2023; 20 professionals recognised as Young Mavericks

Leo Burnett India walked home with three specialist awards including Brand Activation and Promotions Specialist Agency of The Year, Creative…

May 27, 2023 08:46 IST

It is the primary responsibility of influencers to spread the right message, opines the industry

Goafest 2023: Influencers’ role in brand building – the pros and cons

As influencers lose credibility it is important for brands to create alternate route of channel of communication

May 26, 2023 09:01 IST

Data needs context for it to be meaningful, says industry experts

Goafest 2023: The future of connected devices and cross-channel measurement

In India, there are 223 million browsers, 619 million mobile devices and 22.1 million connected televisions.

May 26, 2023 08:32 IST

Mindshare is the second agency with a total of eight metals

GoaFest 2023: Leo Burnett wins the second Grand Prix in Digital Specialist; FCB Group India and Enormous shares the third place

Mindshare won the Mobile Specialist Agency of the Year award as well as the Technology Specialist Agency of the Year

May 25, 2023 22:00 IST

Of the total metals 25 are Gold, 33 are Silver and 35 are Bronze

Goafest 2023: EssenceMediaCom bags the Grand Prix for Innovative Use of Out-of-Home at this year’s Media ABBY

EssenceMediaCom won the maximum number of metals at 20 followed by Mindshare at 18

Updated: May 24, 2023 21:46 IST

Industry needs to rework on the idea of heirarchy in order to empower young talent.

Goafest 2023: The on-going tussle between technology and creativity and redefining boundaries

It is imperative to evolve with time, hence not only is it important break the ‘Berlin Wall’ of structures, also…

May 24, 2023 19:16 IST

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