Page 3 of Advertising

Gen Z breaking up with love apps? No matches for algorithm-driven partners

“The dating app sector is at a crossroads as user preferences shift towards organic, in-person connections over digital swiping,” Yasin…

July 1, 2025 09:37 IST

ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout

ITC Master Chef Creations relaunches Jashn-E-Gosht mutton festival and partners with film Metro… In Dino for a pan-India gourmet campaign.

June 30, 2025 14:49 IST

Cannes Lions strips DM9 of Grand Prix for misleading AI content

Festival organisers stated that the jury was unaware of the content manipulation at the time of judging, which violated strict…

June 30, 2025 13:59 IST

The sound will initially be introduced in Bengaluru, including in-store coolers at retail locations.

PepsiCo’s 7UP unveils its first sonic logo with debut in India

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the…

June 30, 2025 11:01 IST

Campaigns that stood out weren’t just emotionally resonant, they drove policy change and called for behavioural shifts.

BBDO India’s Josy Paul on India’s creative leap at Cannes Lions 2025

Josy Paul, chairman & CCO, BBDO India and jury president at Cannes Lions 2025, spoke to Geetika Srivastava about how…

June 27, 2025 09:44 IST

‘Starting tomorrow…’: Elon Musk bans hashtags in ads to clean up X’s look

“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X,” Musk said in a post…

June 26, 2025 16:32 IST

‘Work at your wedding?’ — Shark Tank India mocks grind culture in season 5 promo

The tone is sombre, but the content is anything but. One business leader laments that he must now carry his…

Updated: June 26, 2025 10:08 IST

BFSI sector sees cross-platform growth; LIC leads as top advertiser across media

The top 10 advertising categories dominated the landscape, accounting for 86% of total ad volumes, with Life Insurance remaining the…

June 26, 2025 09:44 IST

Even a shortlist at Cannes is a win Premium Story

But more than anything, Cannes reminds you just how brutally hard it is to make something good. Like really, really…

Updated: June 25, 2025 10:42 IST

When Vaseline discovered its petroleum jelly was at the centre of numerous viral hacks – from preventing hair dye stains to creating a soft-focus lens effect – it stepped in to test these hacks in its labs

A look at some campaigns that stood out at the Cannes Lions Festival of Creativity 2025

Some campaigns captivated juries with their simplicity, while some others stood out for their clever use of technology

June 25, 2025 09:27 IST

Is Apple playing it too safe? Company removes another ad amid mild criticism

The latest ad, titled “The Parent Presentation”, featured comedian Martin Herlihy humorously coaching students on how to persuade their parents…

June 24, 2025 11:26 IST

With one more day remaining, Indian agencies remain hopeful of adding further accolades to what is already a noteworthy campaign at Cannes Lions 2025.

Cannes Lions 2025: India secures 5 more medals, total reaches 31

Leo India, part of Publicis Groupe, secured a Bronze Lion in the Brand Experience & Activation category for its ‘Acko…

Updated: June 24, 2025 16:50 IST

Taken together, these campaigns marked a shift in how 3D printing is perceived and used. In 2025, 3D printing moved beyond novelty to become a mainstream creative enabler, driving accessibility, sustainability, and emotional connection.

Cannes Day 4: Make your ideas fly with tech

In many of the impactful campaigns, 3D printing was more than just a method. It became a metaphor, a way…

June 20, 2025 09:44 IST

Converse also saw a major boost, with a 348% rise in readership following the release of its “Proud To Be” collection.

Levi’s and Converse top Pride 2025 brand rankings: Report

Levi’s led the field with a staggering 4,143% increase in readership after unveiling its “Meet You In The Park” collection.

June 19, 2025 15:09 IST

Ogilvy won a Gold in the Social and Creator category for Erase Valentine’s Day, a playful campaign for Mondelez’s 5-Star chocolate bar.

Cannes Lions 2025: India’s biggest sweep yet with 14 wins on day 3

Leading the charge was FCB India, whose campaign, Lucky Yatra, earned the coveted Grand Prix, along with two Gold Lions…

June 19, 2025 09:53 IST

Into the heart of creativity

This year, Tribes Communication made its debut at Cannes Lions. We were proud to earn a shortlist for our Honda…

June 19, 2025 09:25 IST

The win comes in the ‘Social & Influencer Lions – Use of Humour’ category and marks another global recognition for the agency’s creator-driven storytelling approach.

BBH India wins Bronze Lion at Cannes for Garnier Men campaign featuring Anubhav Singh Bassi

Campaign uses humour, creator-first strategy to challenge outdated norms in men’s grooming

June 18, 2025 19:05 IST

With these latest wins, India’s medal tally at Cannes Lions 2025 now stands at 12, comprising two Gold, six Silver, and four Bronze Lions.

Cannes Lions 2025: India takes home two silver, one bronze on day 2

Ogilvy Bangalore clinched a Bronze Lion in the Design category for its initiative “Eye Test Menu” created for The Titan…

June 18, 2025 10:14 IST

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Missed FASTag or it is invalid! New UPI rule to lessen the toll plaza fine from Nov 15

Business14 min ago

Government introduces new rule to incentivise digital payments at toll plazas starting November 15. Vehicles without valid FASTag will be charged twice the toll fee if paid in cash, but only 1.25x if paid through UPI. The amendment aims to promote ease of commuting, transparency, and efficiency in toll collection. The change will be effective from November 15, 2025.

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