Windows 10 is probably Microsoft’s last chance to show it is still a big player in the OS market
There is a tremendous buzz around the impending launch of Windows 10, the latest version of the operating system from Microsoft. It will be a free update for licensed Windows 7, 8 and 8.1 versions. This is the first big launch for Microsoft since Satya Nadella took over as CEO, and this is the last chance for Microsoft to prove to the world that Windows still matters. A decade ago, more than 90% of digital devices—mostly desktops and laptops—ran Windows. With the rise of smartphones and tablets running on operating systems like iOS and Android, that number is down to 15%. Some tech journalists got a preview of Windows 10 in San Francisco on Wednesday and their reports suggest that
Microsoft is on the right track.
Apart from a Siri-like concierge, the basic change is that instead of a system where the mobile is an afterthought, the new version will run on phones, tablets, laptops and TVs. Microsoft is clearly imagining the future of personal computing way beyond the mouse, keyboard and touch screen and could finally be able to stand alongside Apple and Google. Windows 8 alienated a lot of longtime Windows users without helping Microsoft capture a big slice of the rising tablet market.
Further, PC sales were dropping around the time of the Windows 8 release. Windows Phone also did not meet expectations. Microsoft needs to make Windows relevant again but only the consumer reaction to Windows 10 will tell us whether they have succeeded.