During the Apple WWDC 2024 on Monday, Apple showcased its ‘AI’ which is ‘Apple Intelligence. News comes in that with Apple intelligence, Apple claims to keep your data safe.
Apple introduced a suite of features bringing generative AI tools like rewriting an email draft, summarizing notifications, and creating custom emoji to the iPhone, iPad, and Mac. Apple seems to have spent a significant portion of its keynote explaining how private the new AI system keeps your data.
Secure your data with Apple Intelligence!
Apple Intelligence has a step called Orchestration, where it decides whether to proceed on-device or to use PCC. “Each build of PCC will have a virtual build that the public or researchers can inspect, and only signed builds that are logged as inspected will go into production,” Apple explained.
Another safety strategy could be Apple’s revamped Siri that can send some queries to ChatGPT in the cloud, but only with permission after you ask some really tough questions.
During an interview with Marques Brownlee, Apple CEO Tim Cook said “ChatGPT would be called on for requests involving world knowledge that are out of the domain of personal context.”
Towards a safe future?
Critics argued that Apple’s local and cloud split approach for Apple Intelligence isn’t totally novel. It is believed that other companies have more safe cloud storage. For example Google has a Gemini Nano model that can work locally on Android devices alongside its Pro and Flash models that process on the cloud.
Also Microsoft Copilot Plus PCs can process AI requests locally while the company continues to lean on its deal with OpenAI and also build its own in-house MAI-1 model. However, these competitors of Apple’s rivals didn’t thoroughly emphasize their privacy commitments yet, as Apple did at the WWDC 2024.
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