THE NICHE CODE
Rajeev Roy
Pan Macmillan
Pp 288, Rs 399
In a world obsessed with rapid scaling, The Niche Code defies conventional wisdom and demonstrates that bigger isn’t always better. This book reveals that true business success lies not in mass appeal, but in deep specialisation. Drawing on
the author Rajeev Roy’s insightful conversations with founders, years of mentoring entrepreneurs and hands-on experience, The Niche Code offers a smarter blueprint for building enduring businesses.
Progress
Samuel Miller McDonald’
HarperCollins
Pp 432, Rs 599
For centuries, the idea of progress has driven exploration, invention, and expansion—but also conquest, slavery, and environmental collapse. In this radical, eye-opening work, McDonald traces its bloody lineage and challenges us to rethink one of the most fundamental myths of modern society. Bold, provocative, and urgent, Progress offers both a devastating critique and a vision of what could replace it.
The Shortest History of AI
Toby Walsh
Pan Macmillan
Pp 216, Rs 599
In The Shortest History of AI, Toby Walsh takes us through the journey behind AI’s ‘overnight success’ to show how its recent skyrocketing popularity has been decades in the making. AI has been a part of our lives for centuries. But how did machines, meant to follow simple instructions, read and do math, become smart enough to write Shakespeare-style poetry, beat world champions at chess, and offer viable solutions to humanity’s problems?
End Game
Jeffrey Archer
HarperCollins
Pp 384, Rs 499
London, 2012. The eyes of the world are on Britain as the country prepares to host the Olympic Games. But the glare of the spotlight makes London a target for some of the most dangerous people on Earth. And the moment the bid is won, an international conspiracy is set in motion to unleash a devastating attack that will leave the world in chaos. End Game sees Jeffrey Archer at his showstopping best and showcases the rollercoaster plot twists that have kept readers hooked for nearly 50 years.
Seven Rivers
Vanessa Taylor
Hachette
Pp 448, Rs 899
Rivers are the great natural arteries that run through our lives. We have navigated them, dammed them and worshipped at them. Seven Rivers is story of the Nile, Danube, Niger, Mississippi, Ganges, Yangtze and the Thames. It is a story of imperial frontiers, alluvial gold, kidnappings, slavery, anticolonialism and creation myths. It is about those who’ve lived and died on these rivers and their endless capacity for invention.
