Artificial Intelligence

AI’s next victim: Ad agency retainer

The rise of AI in advertising is transforming agency retainers by automating production tasks and shifting focus to strategy, creativity,…

AI deployment fuels FDE hiring race

The rising demand for Forward Deployed Engineers (FDEs) highlights the shift in AI from model building to enterprise integration, with…

AI for everything until the hefty bill comes

As enterprises accelerate generative AI adoption, rising token consumption, software licensing fees and infrastructure costs are forcing companies to scrutinise…