1. Marketing Mixology
Ambi Parmeswaran
Westland Books
Pp 172, Rs 350
In today’s hyper-paced world, marketing is a moving target. Consumer preferences shift in a heartbeat, and yesterday’s strategy is today’s relic. Stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating this dynamic landscape. Brand coach Ambi Parameswaran distills the four core marketing skills you need to thrive, offering practical insights for both seasoned professionals and aspiring marketers.
2. Blueprints
Marcus du Sautoy
HarperCollins
Pp 304, Rs 406
Whether we are searching for meaning in an abstract painting or deciphering poetry, there are blueprints everywhere— prime numbers, symmetry, fractals and the weirder worlds of Hamiltonian cycles and hyperbolic geometry. In this book, Marcus explains how we make art, why a creative mindset is vital for discovering new mathematics and how a fundamental connection to the natural world intrinsically links these two subjects.
3. Becoming You
Suzy Welch
HarperCollins
Pp 304, Rs 399
Stop drifting and start living with purpose. What do you really want from your life? Do you feel stuck, unsure, or are you searching for a new direction? Becoming You is the guide you need to take control of your life. Suzy Welch, bestselling author and NYU professor, offers a fresh, practical method to help you discover what truly matters, unlock your natural talents, and find work that excites and sustains you.
4. The City Under the City
John Kinsella & Jeet Thayil
HarperCollins
Pp 116, Rs 499
Over a period of two years, John Kinsella and Jeet Thayil wrote call-and-response poems from whichever part of the world they happened to be in. This book tracks the poets’ engagement with various cities around the world, across the decades, in positive, negative and tangential ways, in recollection and in real time. This is poetry open to the experience of ‘foreign’ places, so that the foreign becomes immediate, intimate and familiar.
5. The Emperor of Gladness
Ocean Vuong
Penguin Random House
Pp 416, Rs 899
One summer evening, 19-year-old Hai stands on a bridge, ready to jump, when he hears someone shout across the river. The voice belongs to Grazina, an elderly widow succumbing to dementia. Over the course of the year, the unlikely pair develops a life-altering bond. The Emperor of Gladness shows the profound ways in which our lives are changed by the most unexpected of people. This is a story of how far we would go to possess one of life’s most fleeting mercies—a second chance.
