Banana, avocado, watermelon and papaya—once reserved for smoothies and snacks, they have now become key ingredients for skincare and makeup products, making these fruits not just good for your tummy but also for your skin. Fruit-infused skincare is the new buzzword in the beauty world and brands are using them now more than ever before in their products to transform your daily routine into a healthy ritual.
“There’s a growing demand for products that blend performance with purity,” says Samrath Bedi, executive director of Forest Essentials, a luxury ayurveda brand that uses seasonal botanicals like baobab fruit extract and papaya enzymes in their serums, addressing skin concerns like ageing and fatigue.
Similarly, RENEE Cosmetics has launched a glass skin gel sunscreen infused with watermelon and beetroot extract. Lotus Herbals has introduced a line of dermaceutical products featuring kojic acid, berry extracts and acai to tackle dark spots, pigmentation and melasma.
The Body Shop has seen a strong demand for its banana haircare range, while their strawberry line continues to be among the most loved and repurchased body care lines. Additionally, the brand’s pomegranate and black grape products are gaining traction for their antioxidant-rich properties. “This consistent demand across formats is a clear sign that fruit care is not just a trend, but a lasting preference for consumers,” says Harmeet Singh, chief brand officer, The Body Shop, Asia South.
Beauty and skincare ecommerce platforms like Nykaa, Amazon Beauty, and Flipkart are also offering a wide range of fruit-infused skincare and makeup products. “Most fruit-based skincare products have doubled their business over the past year because the manner in which these ingredients are being incorporated across product formats—from face masks and scrubs to sunscreens and body care—offers customers both variety and targeted benefits in their daily routines,” says Siddharth Bhagat, director, Amazon Fashion and Beauty.
Brands are also tapping India’s strong DIY culture and rising demand for natural products. “We leverage familiar superfoods in scientifically tested formulations, bridging the gap between traditional remedies and effective skincare,” says Harshita Rai Khetan, founder and CEO, The Skin Diet.
“Modern consumers have knowledge about skincare products. To capture this segment, we are expanding through new stem cell product development, entering international markets and forming partnerships with wellness resorts and lifestyle brands in the near future,” says Divita Kanoria, founder of skincare brand Tatha.
Meanwhile, the entry of Korean skincare brand Frudia on the Indian beauty and wellness platform Kindlife in April has fuelled increased demand for fruit-derived ingredients like blueberry, pomegranate, and green grape. “We are excited to scale the new brand Frudia, offering efficacious formulations powered by naturally fermented fruit extracts,” says Manasa Garamella, co-founder of kindlife.
Luxury Ayurvedic brands like Kama Ayurveda and The Natural Wash (TNW) are also capitalising on this trend. “Consumers, especially Gen Zs and millennials, are drawn to ingredient-led, sensorial products, making fruity formulations an emerging trend in the beauty segment,” says Shivangi Goel, co-founder of TNW.
