The beer market in India is swiftly changing, with consumers becoming more receptive to new concepts and artisanal brands. This shift towards diverse and innovative options showcases a growing appreciation for quality and unique flavors, fueling demand for craft beers and refreshing alternatives in an expanding market. Atul Kumar Singh, Co-founder and Managing Director of Onkara Beverages and Hospitality Pvt. Ltd., recognized this trend and has been a driving force behind Lone Wolf.
Education and Career Path
Atul Singh, a dynamic and energetic leader, graduated from a prestigious management school in Delhi. His journey in the family business began in 2004, and he assumed the mantle of leadership in 2016 with a bold vision to foster inclusive growth across various sectors including sugar manufacturing, education, healthcare, and beverages.
Lone Wolf Beverages: Rapid Growth and Market Presence
Since its inception, Lone Wolf Beverages has rapidly gained prominence, thanks to its innovative approach and strategic expansions. The brand achieved significant milestones in its early years, including a robust revenue of Rs 17 crore in FY 2022-23 from the sale of over 1.3 lakh cases. By FY 2023-24, this figure doubled to 2.5 lakh cases, coinciding with the inauguration of a new production facility in Telangana.
Expansion Plans and Financial Goals
Looking ahead, Lone Wolf is poised for substantial expansion into new markets such as Rajasthan and Kerala. The company is actively exploring funding options to bolster infrastructure and distribution capabilities, aiming to establish a nationwide presence. Financially, Lone Wolf targets a top-line revenue of Rs 90 crore in FY 2024-25, driven by ambitious sales targets and a strategic approach to profitability.
