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  1. Business News
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  3. alcohol beverage market

alcohol beverage market

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The domestic alcoholic beverages market was estimated at Rs 6.2 lakh crore in calendar year 2025, equivalent to 1.8% of nominal GDP, the report said. (Image/Canva)
Smaller cities to drive alcobev premiumisation

Tier-2 cities and smaller markets are driving premiumisation in the Indian alcoholic beverages industry, with growth shifting from saturated tier-1…

October 7, 2026 20:14 IST
Varun Beverages to enter alcobev market; appoints Prathmesh Mishra to lead new venture
Varun Beverages to enter alcobev market; appoints Prathmesh Mishra to lead new venture

Varun Beverages plans RTD alcohol venture KIVA Spirits, naming Prathmesh Mishra CEO; see how the Pepsi bottler is diversifying.

August 26, 2026 07:29 IST
Kerala liquor tax row
Kerala liquor tax row: What the new rules say and why consumers are angry

The controversy began after Satheesan, who also holds the finance portfolio, announced a revised tax structure in the state budget…

June 25, 2026 11:13 IST
CPI(M) alleges Rs 600 cr corruption over UDF's new low-alcohol tax slabs
Kerala liquor war: CPI(M) alleges Rs 600 cr corruption over UDF’s new low-alcohol tax slabs

The CPI(M) said the move could negatively affect society by making alcohol more accessible, particularly to younger consumers.

June 20, 2026 21:15 IST
Officer’s Choice maker ABD sharpens premium push

Allied Blenders and Distillers, maker of Officer’s Choice whisky, is accelerating its premiumisation strategy and aims for an equal split…

May 18, 2026 19:02 IST
Tamil Nadu govt announces 25% salary hike for TASMAC employees
Karnataka becomes first state to tax liquor by alcohol content; premium alcohol to get upto 25% cheaper

Karnataka has become the first Indian state to implement an Alcohol-in-Beverage excise model, leading to major price cuts for premium…

May 17, 2026 20:54 IST
Vijay enforces 21-year age limit for liquor sales in Tamil Nadu after closure of 717 TASMAC-run outlets.
Vijay enforces 21-year age limit for liquor sales in Tamil Nadu after closure of 717 TASMAC-run outlets

Tamil Nadu has ordered the closure of 717 TASMAC‑run liquor outlets across state, targeting shops located within 500 metres of…

Updated: May 14, 2026 12:59 IST
A financial graphic showing a Kingfisher beer bottle alongside a downward trending stock chart, with labels highlighting a 43% EBITDA miss and a ₹500 crore projected cost impact.
JM Financial downgrades United Breweries: Why 43% EBITDA miss makes this Beer Giant a ‘Bitter’ bet

JM Financial downgrades United Breweries after a 43% EBITDA miss; discover why the beer giant faces tough times ahead. Read…

May 8, 2026 15:17 IST
In February, Pernod Ricard's chief executive told Reuters that the company had nothing new on the horizon regarding an IPO of its Indian unit, following earlier reports that it was considering a listing.
‘No decision yet’: Pernod Ricard dismisses India unit IPO plans report

“Pernod Ricard nonetheless highlights that, at this stage, no decision has been made regarding any particular action or involving any…

April 21, 2026 16:53 IST
CPI(M) alleges Rs 600 cr corruption over UDF's new low-alcohol tax slabs
Karnataka Liquor Draft Policy: Black Dog, Vat 69 may get cheaper by up to 30%; check all details

These could potentially include aged scotches, premium whiskies, and imported dark rums, falling by anywhere between 10 and 30%. However,…

April 21, 2026 14:22 IST
In contrast, mild beers (with alcohol content up to 5%) are expected to become cheaper. Products such as Heineken Lager, Kingfisher Premium and Kingfisher Ultra Witbier could see noticeable price reductions, as per the brokerage firm.
Karnataka draft excise policy: McDowell’s, Imperial Blue, Blenders Pride may get cheaper; Kingfisher Strong to cost more

The state government has released a draft excise policy that shifts the way alcohol is taxed, moving from a bulk…

March 31, 2026 11:00 IST
According to them, the policy doesn’t match the government’s stated goals of boosting revenue, investment, or jobs. Instead, they say it unfairly leaves out some players without a clear reason.
Why United Spirits, Bacardi, John Distilleries are challenging Maharashtra’s Liquor policy?

United Spirits, Bacardi India and John Distilleries have moved the Bombay High Court against Maharashtra’s Maharashtra-Made Liquor (MML) policy, alleging…

Updated: March 27, 2026 17:39 IST
Alongside this change, the state has rationalised its pricing framework by reducing the number of slabs from 16 to eight.
Karnataka Liquor Policy: United Spirits, UBL in focus as state allows firms to fix prices

Karnataka remains one of the most important markets for the alcohol industry, accounting for roughly 15% of the Indian Made…

March 9, 2026 13:32 IST
He also questioned the proposal of a flat Rs 10 deposit on every bottle, irrespective of its retail price, calling it impractical.
Liquor industry seeks deferment of Goa’s bottle deposit plan, flags Rs 100 crore excise risk

As per the report, the state plans to implement the proposed scheme from April 2, 2026. Under the framework, consumers…

February 23, 2026 11:22 IST
Former paper company Asgard Alcobev takes over  Kingfisher and Tuborg brewer, Meghalaya-based CMJ Breweries

The company said it has acquired a 78.9% stake in CMJ Breweries through a share purchase and share subscription agreement.

February 19, 2026 12:10 IST
It notes that alcohol sales at airports are “trending significantly ahead” of domestic sales, and attributes this partly to excessively high tax rates on alcohol, especially in states such as Maharashtra.
Adani, GMR in focus: Why alcohol is powering over 50% of Indian airport profits

JM Financial’s analysis shows that wine and spirits account for 58% of travel retail and duty-free sales in India, specifically…

February 16, 2026 12:06 IST
Dram Bell laid the foundation for our premium philosophy. With Gin Soak and Glacir Vodka, we’re extending that philosophy across categories. Bringing bottled-in-origin Russian vodka and gin allows us to offer a diversified portfolio suited to different occasions and consumption styles.
Interview: Kevin Pietersen, investor, & Debashish Shyam, Co-Founder & Director, Ardent Alcobev Premium Story

In this interview, Debashish Shyam, co-founder & director, Ardent Alcobev, and Kevin Pietersen, strategic investor & brand ambassador, tell Mitali…

February 16, 2026 10:08 IST
gold silver ETF panic sell off India investors
From volume to value: Why 13 million new drinkers every year are changing India’s investment map

India is drinking less, but better. A demographic surge, premium whiskies and the UK FTA are reshaping alcohol stocks.

February 4, 2026 16:48 IST
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