Financial experts consistently recommend diversifying assets to maintain a stable income, and Bollywood celebrities seem to heed this advice. Apart from their primary sources of revenue such as films, endorsements, and production companies, these stars are actively investing in various startups within the thriving Indian ecosystem.
Deepika Padukone
Deepika Padukone, renowned for her roles in movies like “Om Shanti Om,” has recently ventured into the specialty coffee business by investing in Blue Tokai Coffee Roasters through her entity KA Enterprises. In addition, she holds stakes in several other ventures, including Epigamia, Bellatrix Aerospace, and Atomberg Technology, with investments reportedly ranging from Rs 3-5 crore in the early stages.
Ranveer Singh
In 2022, actor Ranveer Singh made his inaugural startup investment, contributing an undisclosed amount to the beauty brand Sugar Cosmetics. Singh expressed his admiration for Sugar’s significant fan following and shared his excitement about being part of the brand’s mission to provide quality makeup products for Indian women. Currently, Singh’s net worth is estimated at $44 million.
Shilpa Shetty
In May 2023, Shilpa Shetty invested Rs 2.25 crore in WickedGud, a company focusing on marketing healthy indulgent food products. Additionally, she invested in Kisankonnect, a Mumbai-based farm-to-fork startup, and Mamaearth, a brand in which she holds over 16 lakh shares, having invested Rs 6.7 crores. Shetty’s diverse portfolio also includes investments in Hunar, an upskilling platform, and Fast&Up. Her net worth stands at $19 million.
Anushka Sharma
Anushka Sharma, known for her roles in films like “PK,” ventured into investments in 2022. She contributed an undisclosed amount to the children’s organic food brand Slurrp Farm and invested in Blue Tribe, a plant-based meat startup. Alongside her husband Virat Kohli, she invested Rs 2.5 crore in Digit Insurance. Sharma’s net worth is estimated at $27 million.
Priyanka Chopra
Priyanka Chopra, a global icon, invested in the dating app Bumble in 2018. She diversified further with investments in Apartments List, BVLGARI, Genies, and Holberton School. Chopra’s net worth is an impressive $75 million.
Sara Ali Khan
Sara Ali Khan joined the league by investing in The Souled Store, a homegrown clothing line, citing her love for brands she can relate to. She also became the brand ambassador for The Souled Store. With a net worth of $5 million, Khan is making strategic moves in the business world.
Alia Bhatt
Alia Bhatt invested in Phool.Co, a brand creating incense sticks from discarded temple flowers, was an early investor in Nykaa. After Nykaa’s IPO listing, her investment grew to Rs 54 crore. Bhatt also invested in Style Cracker, a styling platform, and SuperBottoms, a sustainable baby care brand. Her net worth stands at $23 million.
Katrina Kaif
In 2018, Katrina Kaif invested Rs 2.02 crores in Nykaa, witnessing substantial growth after the IPO listing. Additionally, she invested in Hyugalife, a health and wellness platform. Kaif’s net worth is currently valued at $32 million.
Shraddha Kapoor
Shraddha Kapoor, the brand ambassador of MyGlamm, has invested in the brand. She expanded her portfolio with investments in BellaCasa, a luxury furnishing brand, Shunya, an FMCG brand, and Power Gummies. Kapoor’s net worth is estimated at $15 million.
Ayushmann Khurrana
Ayushmann Khurrana, recognized for his versatile roles, holds stakes in Helios Lifestyle. After being the face of The Man Company, he became an investor in the parent entity in 2019. Khurrana’s net worth is currently $10 million, reflecting his strategic investments in diverse sectors.
