Vimal?the premier textile brand from Reliance Industries ?has tied up with an international design company, Minova, based in Huddersfield, England to source international quality fabric for Indian markets.
In line with this approach, Vimal Minova has designed a new range of worsted fabrics especially for Vimal and the Indian market?the Minova Collection. This collection will feature a range of premium all-wool fabrics made from Super 180s/150s/120s Merino wool for discerning top-end consumers. Minova currently supplies finest fabrics under branded garments in Europe, the US and Japan. For more than 25 years, Minova has been in the forefront of design and product innovation in worsted fabric.
According to sources, the aim is to provide a complete basket of fabric choice to consumers in all possible blends, weaves, shades, designs and finishes. While a large part of this basket would be catered to with in-house manufacture, the rest would be filled with quality fabric from international sources. Its strength is in utilising the traditional skills of worsted design and manufacture of the West Yorkshire area – the revered center of worsted fabric, sources added.
As part of the strategy, The Vimal Master Craftsmen Forum will be traveling to various Indian cities where it will interact with top suit craftsmen of India to introduce new styles and cuts.